As promised to our players, we have launched a new version of The Lich’s Lair Online. The Lich’s Lair Online will be a slow evolution of ideas and commentary on a world with one of the most unique participant groups of all time.
When The Lich’s Lair opened 4 years ago, we wanted to be different. We wanted to be the place you went to be a part of something. Not a store, not a venue, not a zone, but a Community.
Community? You’re mascot is an Undead Creature that commands powerful magic which he used to make himself virtually immortal. How is that community?
Let’s look at the society of an “Evil Overlord.” There has to be a reason people are so enthused about being a part of his team. There aren’t usually tons of people flocking to become a part of the Knight of Martyrdom, but for some reason the “Bad Guy” has got the market cornered on having people. The reason for that is Evil has the Community concept down to a Science. Good guys expect you to fight with little gain. Evil expect you to fight and will reward you greatly for success. Evil always has a great benefits package for your family. Evil always seems to have things covered.
So you’re Evil? That doesn’t sound like the kind of place I want to shop!
Now hold on there, we didn’t say we were Evil, we’re just explaining why we chose to be a creature known for being Evil. That doesn’t mean we are Evil. Who could reward you better than a creature which needs nothing more than it’s existence? Monetary gains mean nothing to a creature who will never need to buy a meal. All we are saying is that we take the aspects of the most successful enterprise and incorporate them into our community.
Still though, you’re a Lich and that clearly means you have to be Evil!
Woah, woah, woah… Somebody call the stereotype police, Davey. There is no rule that says to be a Lich you have to be Evil, that’s just bad Public Relations on the part of most of the Lich’s of the world. A Lich is simply a creature that traded it’s life to obtain some greater purpose and power. We are a Lich to show that no matter what the situation we will return from it just as good or maybe even better than before!
You have a Lair and everything though!
So you mean to tell me that you don’t have a Lair? Almost everyone does somewhere. Some are fancier than others, and some aren’t much of anything at all, but most of us have a place we call our Lair!
Then what’s the deal with calling your Loyal Customers Minions? Sounds like something an Evil Overlord would do!
You’re right, what better way to make people feel like they are part of a community then give them a title which says welcome to the Lich’s Community. Minions are a valuable asset which no Lich would be without. In fact that term could even be perceived as more endearing than the word friend from some perspectives.
I just don’t know, this all seems kind of shady to me.
The best way to find out is to be a part of it yourself. Stop by, experience our community. Expect to interact with real people. People who are a part of the game. People who share pride and emotion in their game. People who even at their worst are still happy to be a part of a community like ours. It’s those people that keep the Lich alive. And that’s why were happy to try to keep our community alive, even if it doesn’t always seem that way.